Executive Communications · Corporate Reputation · Media Relations · Thought Leadership

I build the story around the business.

I have led communications in environments where the message has to work for more than one audience at once: executives, employees, customers, media, partners, regulators and the market. My work spans executive voice, corporate narrative, public relations, product storytelling, stakeholder communications, community reputation and high-visibility brand partnerships.

Executive VoiceSelected Public Work

Communications with business accountability.

I do not treat communications as a separate layer from the business. The strongest work starts with the business objective, identifies the audiences and risks, builds the narrative, aligns leadership, and then measures whether the message actually moved perception, engagement or action.

300%Increase in earned media coverage after repositioning Passport executives and expanding the PR program.
500%+Increase in social engagement in 60 days through a more deliberate corporate and executive content strategy.
$2M+High-visibility sports, venue and partnership agreements negotiated and managed at Dollar Loan Center.
60+ locationsCorporate and market communications supported across a national, multi-location consumer business.

What I have personally owned

My communications scope has crossed the full range from executive-level narrative through day-to-day execution.

Executive Communications

Executive positioning, ghostwritten LinkedIn content, speeches, keynote messaging, quotes, interview preparation, internal messages and leadership narratives.

Corporate Reputation

Corporate narrative, announcements, sensitive messaging, brand-response playbooks, community reputation, market expansion and stakeholder alignment.

Media & Thought Leadership

Media relations, earned coverage, interviews, contributed thought leadership, product education, press releases and executive visibility.

Stakeholder Communications

Partners, customers, agencies, sports organizations, venues, industry groups, regulated-market stakeholders and cross-functional internal teams.

Executive voice was part of the job, not an add-on.

I helped shape the public voice of senior leaders through ghostwritten LinkedIn posts, executive quotes, announcements, interview narratives and thought-leadership content designed to sound like the executive rather than a corporate marketing department.

Executive Narrative · Leadership & Corporate Voice

Made leadership changes and corporate priorities understandable externally.

Corporate announcements required more than a title change and boilerplate. I worked across leadership, operating priorities, product strategy and business context to create narratives that explained why a change mattered and what it meant for customers and the market.

  • Leadership and organizational announcements.
  • Strategic reorganization messaging.
  • Executive quotes and market-facing statements.
  • Message alignment across corporate, product, PR and social channels.
View strategic reorganization

Selected public work & earned coverage

Examples spanning owned newsroom work and third-party coverage across executive, product, partnership, community and corporate stories.

Tayla Polia presenting a donation check to Henderson Little League at Las Vegas Ballpark
Community Presence · On-the-Ground Representation

Henderson Little League donation presentation

Representative example of community-facing leadership in market. Presented a $16,500 donation to Henderson Little League at Las Vegas Ballpark on September 6, 2024, reinforcing local visibility with families, youth sports stakeholders and the broader community.

This work lived at the intersection of community reputation, partnership storytelling, event presence and stakeholder relationships.

Community Reputation · Third-Party Coverage

$250K public-safety partnership

Independent nonprofit coverage of a major community investment supporting a 110,000-square-foot first-responder training facility.

View external coverage →
Community Impact · Partner Coverage

Major food-access partnership

Partner-side coverage showing how a $240,000 contribution translated into expanded food distribution, volunteer capacity and regional impact.

View partner coverage →
Sports Partnership · External Coverage

WarriorsFest community activation

External sports-industry coverage of a large fan activation combining sponsorship, community participation, promotional strategy and charitable impact.

View external coverage →
Community Program · Company Site

Ongoing charitable and local-market engagement

A broader view of community involvement across youth programs, public safety, food insecurity and local nonprofit partnerships.

View community program →
Executive Thought Leadership

Global FinTech executive interview

Long-form executive narrative covering digital payments, loyalty, AML compliance, customer experience and technology strategy.

View external coverage →
Industry Media · Gaming America

G2E 2023 product and innovation narrative

Third-party industry coverage tying Passport's loyalty, payment, automation and compliance portfolio into one broader company story.

View external coverage →
Executive / Product Interview

CEO interview on streamlining payments

Gaming America interview focused on Passport's market story, customer value and payments strategy.

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Major Resort Partnership

Rio selects Passport payments and processing suite

Enterprise partnership story combining technology, customer transformation and executive positioning.

View newsroom example →
Loyalty & Customer Experience

Rio selects Lush loyalty and Mira enrollment technology

Product narrative connecting loyalty technology to player development, enrollment and the resort customer experience.

View newsroom example →
Corporate Communications

Strategic reorganization to drive growth and innovation

Leadership and operating-model announcement requiring a clear explanation of organizational change and business direction.

View newsroom example →
International Payments

Genting Casinos UK partnership expansion

Cross-border B2B communications balancing partnership news, product value and industry context.

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Payments Infrastructure

DataStream Canada launch and U.S. ATM expansion

Technical fintech story explaining proprietary processing infrastructure and market expansion in commercial terms.

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Corporate reputation is built across touchpoints.

In a multi-market consumer finance environment, communications was inseparable from local presence and trust. The work included sports and venue partnerships, community investment, expansion messaging, media coordination, customer-facing brand communications and executive alignment across a highly regulated and reputation-sensitive category.

Partnerships & Visibility

Major sports and venue relationships

Built and managed relationships spanning NHL, NFL, NCAA and MLB organizations, affiliates, arenas and stadiums. These partnerships required negotiation, activation, brand governance, executive coordination, media planning and community relevance.

$2M+High-visibility partnership and sponsorship agreements negotiated and managed.
Expansion & Stakeholders

National growth needed a local story.

Expansion into new markets required more than acquisition media. Corporate messaging had to establish credibility, explain the product, support local visibility and maintain consistency across stores, digital channels, partners, media and community stakeholders.

14 new marketsMarketing and communications leadership across market expansion and a 60+ location footprint.

Selected document & writing work

Long-form strategy, technical storytelling and communications work. I use the same discipline whether the audience is an executive team, a reporter, a customer or an enterprise buyer.

PDF · Redacted Strategy

B2B Payments Marketing Strategy

A redacted strategy document demonstrating how I structure market context, commercial priorities, messaging and execution for a complex payments business.

Open PDF →
Writing Portfolio

Additional writing & content samples

Technical product stories, thought leadership, customer education, corporate communications and selected content work.

Browse writing samples →
Press Archive

Press & technical communications archive

Additional authored newsroom work and third-party expert commentary across payments, gaming and marketing.

Browse press archive →
Portfolio attribution is limited to work completed during my tenure or work I personally owned. Some public pages may have been updated by the publisher after original publication.

How I approach communications

Good communications leadership is judgment before output.

01Understand the business decision

Start with what is actually changing, what the organization needs to accomplish and what cannot be misunderstood.

02Map the stakeholders

Executives, employees, customers, media, partners and regulators do not need identical messages, but they do need a coherent story.

03Build the narrative

Define the core truth, proof points, tone, executive voice, likely questions and areas of reputational or regulatory risk.

04Execute and measure

Carry the narrative through PR, executive channels, internal communications, digital, partnerships and market-facing materials, then measure response.

Communications should help leadership move the business forward.

I am most useful when communications has a seat at the table early enough to shape the story, not simply distribute it afterward.

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