My B2B payments work included a large volume of press, product storytelling and market education across payment processing, cash access, automation, loyalty, customer engagement and regulated gaming.
I’ve been interviewed and cited by third-party publications for my marketing expertise, including email strategy, influencer marketing and community growth.
“Participating in local events and forming partnerships with local influencers have proven incredibly effective.”
I was interviewed as an independent marketing expert about community partnerships and influencer strategy.
View external interviewExpert commentary on combining inbound content with targeted outbound email.
I was cited as a marketing professional on balancing inbound and outbound email strategy.
View external interviewExamples of authored newsroom work covering complex B2B technology, partnerships and industry developments.
Executive-level corporate announcement translating leadership changes, operating priorities and innovation strategy into a market-facing story.
View external example →Enterprise partnership announcement communicating a broad, technical payment stack in business terms relevant to operators and industry media.
View external example →Product and partnership communications spanning loyalty, customer engagement and enrollment technology.
View external example →Communicated a cross-border payment relationship in a way that balanced commercial value, technology and industry context.
View external example →Explained a specialized payment service and its market significance for an international gaming audience.
View external example →Market expansion story combining payments infrastructure, transaction management and operator value.
View external example →Press releases · media relations · corporate announcements · executive messaging · technical product communications · thought leadership · interviews · crisis communications · event communications · public affairs · community engagement · brand management.