Performance work with the numbers beside it.
Selected acquisition and organic-growth examples with the original performance screenshots included directly alongside the case study.
Rebuilt paid media around conversion economics.
An e-commerce electronics retailer was spending on paid media without generating the conversion volume expected. I audited spend and creative, shifted optimization toward conversions rather than impressions and restructured the campaign around commercial outcomes.
Generated from $7,455.72 in spend, with $7.91 cost per conversion. That equates to approximately 4,032% net ROI.
Lowered cost per acquisition by 98.53%.
After a full marketing and competitor audit, I found the business was under-investing relative to local competitors and had significant search opportunity. The strategy combined a higher but more intentional budget with stronger SEO and acquisition execution.
The comparison period in the original account data shows cost per conversion falling from roughly $1,660 to about $24 while conversion volume increased sharply.
Built organic acquisition from almost no search traction.
A national insurance business had very little organic traffic. I developed an SEO and content strategy around high-intent search demand, commercial relevance and consistent site growth.
Traffic grew from fewer than 10 visitors in the early baseline to roughly 85–100 visitors per day. The later performance screenshot shows approximately 2,974 monthly organic visits and 3,983 organic keywords.