From market intelligence to an executable commercial plan.
Competitive intelligence, research, product strategy, GTM, pricing, CRM, positioning, KPIs, budgets, resource allocation and customer journeys.
Marketing mix and growth strategy for a regulated payments business.
This redacted strategy connected product, pricing, promotion and placement to the sales plan. It incorporated competitor intelligence, C-suite review, positioning, market expansion, thought leadership, product advantages, regulated-market considerations and channel planning.
The work also demonstrates how I translate complex operational products into a content calendar built around tangible buyer value, including efficiency, fraud/theft reduction, KYC-related capabilities, omnichannel experience, loyalty, cash access and regulatory reporting.
Strategy Scope
Strategy is useful only when it changes what the organization does next.
Competitive Intelligence
Competitor analysis, competitive shopping, SWOT, market gaps, differentiated positioning and vulnerable-account opportunities.
Product & Pricing
Product-market fit, value propositions, commercial packaging, pricing inputs and connecting product advantages to sales narratives.
Promotion & Content
Editorial calendars, executive thought leadership, product education, digital strategy, PR and channel roles.
Placement & GTM
Target markets, expansion strategy, channel partners, enterprise targets, geographic rollout and new-market opportunity.
Redacted Work Samples
Examples from planning, market analysis, customer frameworks and executive strategy work.
Also Included
Competitor analysis · market research · goals and objectives · brand awareness · lead generation · KPIs · customer and buyer personas · brand identity · editorial calendars · product/service strategy · content strategy · CRM · budgeting and resource allocation · RFP/RFQ and proposal development.