Design & Graphics

Creative built to support the commercial story.

I use design as part of the marketing system: making technical products easier to understand, giving sales teams stronger materials and making campaigns clearer and more persuasive.

Brand Strategy & Identity

My branding work spans the full system, not just the visual layer: positioning, audience, messaging, identity, creative direction, launch strategy, sales materials, digital experience and how the brand shows up across channels.

Healthcare · Full Rebrand

Rebuilt a regional healthcare brand and digital customer experience.

Led a full-scale rebrand and digital transformation, bringing the identity, website, customer experience and supporting marketing materials into one cohesive system rather than treating them as separate projects.

11+ minutesreduced from patient onboarding time per interaction as part of the broader transformation.
B2B Fintech · Payments

Positioned complex payment technology as a differentiated enterprise brand.

Built product positioning, value propositions, executive communications, thought leadership, sales collateral, event presence and market-facing narratives for a global payments business operating in regulated gaming.

300% / 500%increase in media visibility and social engagement through brand, communications and thought-leadership programs.
Consumer Finance · Multi-Location Brand

Managed brand growth across a national retail and digital footprint.

Owned the corporate brand across 60+ locations while supporting expansion into 14 new markets. The work included campaign creative, local-market consistency, sponsorship activations, partnerships, media, digital experiences and customer-facing communications.

60+ locationswith brand stewardship across national campaigns, local execution and market expansion.
Legal Services · Brand & Growth

Built a stronger market presence in an aggressively competitive category.

Connected brand, creative, digital, content and advertising into a consistent acquisition system rather than treating branding as a standalone design exercise.

+134% trafficalongside 108% higher social engagement and 20% YoY growth in new cases.
Insurance · Corporate & Community Brand

Used consistent storytelling and community presence to strengthen retention.

Managed corporate communications, public relations, brand messaging and community-facing marketing, building a recognizable and trusted presence across customer and local-market touchpoints.

90% retentionsupported through consistent communications, storytelling and relationship-driven brand programs.
Consulting · Brand Systems

Built and repositioned brands across regulated and growth-stage businesses.

Advised organizations across finance, healthcare, legal, technology, gaming and education on positioning, brand identity, customer experience, GTM, content, executive communications and digital transformation.

Strategy → executionfrom the initial market narrative and visual direction through websites, campaigns, collateral and launch.

Creative Scope

Hands-on creative execution combined with the strategic work that keeps a brand consistent and commercially useful.

Sales Enablement

Sales slicks, brochures, proposals, one-sheets, pitch decks and presentations.

Campaign Creative

Advertisements, banners, digital assets, social creative and landing-page visuals.

Information Design

Infographics, diagrams, visual storytelling and simplifying complex information.

Brand Systems

Positioning, identity, messaging, visual direction, brand applications, launches and cross-channel consistency.