Keyword research, campaign setup and scaling, copy, scheduling, geo-targeting, paid social, PPC, media buying, landing pages, analytics, quality score and budget management.
Conversion-focused paid acquisition produced $308,042 in conversion value from $7,455.72 in spend.
Search and competitive strategy dramatically reduced cost per acquisition while increasing conversion volume.
Search strategy turned minimal visibility into a meaningful acquisition channel.
Identified competitive keyword gaps, built landing pages and content, and paired SEO with PPC to improve visibility and lower equivalent traffic cost.
Restructured service pages, expanded content and improved search architecture in a competitive local market.
Built integrated positioning, provider education, content, digital activation and sales support around a new healthcare product launch.